ARVO Website Shows They're More Than Their Annual Meeting

The Association for Research in Vision and Ophthalmology (ARVO) came to TerpSys to redesign and implement two web sites, www.arvo.organd www.arvofoundation.org.  ARVO needed to:

• Leverage the strength of members’ positive opinion of the ARVO Annual Meeting.
• Break down silos between different departments' information.
• Maximize opportunities to demonstrate the value of membership in ARVO with access to members-only information and pricing.
• Clearly tell the ARVO Foundation story, showing the bridge between the foundation and ARVO.

TerpSys worked with ARVO to align web content to member needs and business goals.

• Connecting Association and Foundation Sites - ARVO and the ARVO Foundation now share similar page structures, navigation schemes, and designs, while maintaining their separate identities.
• Conditional Content Delivery - We integrated the new sites with Avectra AMS, so ARVO can target different content to members than to prospective members.
• Streamlined Workflow - With Ektron CMS, ARVO’s subject matter experts manage their own content, avoiding old content publishing bottlenecks.